Privacy Policy

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND
CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Shop Name. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
If you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

- The website you visited
- Date and time of access 
- Amount of data sent in bytes
- Source/reference from which you accessed the site
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose.

However, we reserve the right to subsequently review the server log files should there be concrete evidence of illegal use.

3) COOKIES
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device.

Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us
or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information, such as browser and location data, as well as IP address values, to an individual extent. Persistent cookies are
automatically deleted after a specified period of time, which can vary depending on the cookie.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the execution of the contract or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or to exclude cookies in certain cases or generally.
Each browser differs in the way it manages cookie settings.
This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers at the following links:

Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manag
e-cookies
Firefox: https://support.mozilla.org/de/kb/cook

Allow and reject cookies
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT
When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for the contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in accordance with retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to use your data for legally permitted purposes, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Subscribe to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for receiving the newsletter is your email address. Providing any other data is voluntary and will be used to contact you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you subscribe to the newsletter, we store your IP address (as provided by your Internet service provider) (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you subscribe to the newsletter will be used exclusively for the purposes of advertising through the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range by email. We do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7) DATA PROCESSING FOR ORDER PROCESSING
7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

7.2 Use of Payment Service Providers

To offer you a secure and convenient checkout experience, we use various payment service providers. When you place an order on our website, your payment details are shared with the relevant provider for the purpose of processing the payment, in accordance with Art. 6 (1) (b) GDPR.

PayPal
When paying via PayPal, we share your payment information with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. This is solely for the purpose of processing your payment.
PayPal may perform credit checks for certain payment methods (e.g. credit card via PayPal, direct debit, or payment in installments), based on their legitimate interest in assessing your creditworthiness (Art. 6 (1) (f) GDPR). Please consult PayPal’s Privacy Policy for full details.
You may object to this processing at any time by contacting PayPal directly. However, PayPal may still process your data if necessary for payment fulfillment.

Credit and Debit Cards (Visa, MasterCard, American Express, Maestro)
If you pay using a credit or debit card, your payment will be processed securely via our certified payment gateway. We share your payment information only to the extent necessary for completing the transaction.

Apple Pay and Google Pay
Payments via Apple Pay and Google Pay are processed securely through the respective platforms. When selecting these options, your device and browser may share minimal payment information with us and our processor, in accordance with their privacy policies.

Shop Pay
If you choose to pay via Shop Pay, your information will be processed by Shopify Payments, a secure payment service provided by Shopify Inc., 151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada. For more information, see Shopify’s privacy policy.

We only transfer the data required for payment processing and do not store any sensitive payment information ourselves.

8) CONTACTING US FOR A REVIEW REMINDER
Your own review reminder (not sent via a customer review system)

We will use your email address to send you a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR.

You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins with Shariff Solution
Special additional customs clearance costs and/or import duties are not included in the price and are borne by the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins, but rather simply using an HTML link. This type of integration ensures that when you access a page on our website,

that contains such buttons, no connection is yet established with the Facebook servers. If you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plug-ins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

For information about the purpose and scope of data collection, the further processing and use of data by Facebook, as well as your related rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as a Shariff Solution

Our website uses so-called social plugins ("plugins") from the Google+ social network, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established with the Google+ servers when you access a page on our website that contains such buttons. If you
click the button, a new browser window will open and access the
Google+ page, where you can interact with the plug-ins there (possibly after entering your login information).
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection standards applicable in the EU.

For information about the purpose and scope of data collection and the further processing and use of the data by
Google, as well as your rights and settings options to protect your privacy, please refer to
Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plug-in as a Shariff solution

Our website uses so-called social plug-ins ("plug-ins") from the online service
Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA
94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but rather simply using an HTML link. This type of integration ensures that when you access a page on our website containing such buttons, no connection is established with Instagram's servers. If you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plug-ins (possibly after entering your login data). Instagram LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU. For information about the purpose and scope of data collection and the further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING
10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick,

Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address.

If you wish to object to this tracking process, you can
deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com,
https://www.google.de/settings/ads. This setting will be deleted if you delete your cookies. Alternatively, you can obtain information about the use of cookies and configure settings for this from the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the use of cookies and to decide individually whether to accept them, or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

You can find further information about the DoubleClick by Google privacy policy at the following internet address:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers using advertising materials (so-called Google AdWords) on external websites. We can determine the success of individual advertising measures based on the advertising campaign data. This is in our interest to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, both Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 (1) (f) GDPR.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

You can find further information about Google's privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

11) WEB ANALYSIS SERVICES
Google (Universal) Analytics

- Google Universal Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC,
1600 Amphitheatre Parkway, Mountain View, CA 94040. Google Analytics uses "cookies," text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is generally transferred to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which anonymizes the IP address by shortening it, thus preventing it from being directly linked to your identity. This extension will shorten your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that if you do this, you may not be able to use all of the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is stored across all devices. This makes it possible to assign interaction data from different devices and sessions to a single user. The user ID does not contain any personal data and does not transmit any such data to Google.

You can object to the collection and storage of data via the user ID at any time with future effect. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate it using a Google browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics
Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Process
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, the behavior of users can be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures. The data collected is anonymous to us and therefore does not provide any information.

This refers to the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to place advertisements on and outside of Facebook. Furthermore, a cookie may be stored on your computer for these purposes. These processing operations are carried out exclusively with express consent in accordance with Art. 6 (1) (a) GDPR.

Consent to the use of the Facebook pixel may only be given by users who are older than
13 years. If you are younger, we ask you to ask your legal guardian for permission.

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or that cookies already stored are deleted.

However, disabling all cookies may result in some functions on our website no longer being able to function. You can also disable the use of cookies by third parties such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing; we use this to advertise this website in Google search results and on third-party websites.

The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can find out more about the use of cookies and configure your settings at the Digital Advertising Alliance's website address www.aboutads.info. Finally, you can set your browser to inform you about the use of cookies and decide individually whether to accept them, or to exclude cookies in certain cases or generally. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT
13.1 Applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the controller regarding the processing of your personal data, which we will inform you about below:

Right of information pursuant to Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved, the scope and intended effects of such processing, as well as your right to be informed of the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries;
Right to rectification pursuant to Art. 16 GDPR: You have the right to have any inaccurate data concerning you rectified without undue delay and/or to have any incomplete data stored by us completed;
Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply, in particular, if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims;
Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data, as long as the accuracy of your data, which you contest, is being verified; if you refuse to delete your data due to unlawful data processing and instead request the restriction of your data processing; if you need your data to assert, exercise, or defend legal claims after we no longer need this data after the purpose has been achieved; or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail;

Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obliged to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common, and machine-readable format or to request its transmission to another controller, where technically feasible;
Right to revoke consent granted pursuant to Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent up to the time of revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have – without prejudice to any other administrative or judicial remedy – the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged violation.

13.2 RIGHT OF OBJECTION

IF, AS PART OF A BALANCE OF INTERESTS, WE PROCESS YOUR
PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE
FUTURE.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP
PROCESSING THE DATA IN QUESTION. FURTHER PROCESSING
RESERVES THE RIGHT, HOWEVER, IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR
IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA IN ORDER TO CONDUCT
DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL
STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) STORAGE PERIOD OF PERSONAL DATA
The storage period of personal data is determined based on the respective statutory retention period (e.g., retention periods under commercial and tax law). After expiration of this period, the corresponding data will be routinely deleted unless they are no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.